Outdoor vinyl signs like banners and billboards can deliver a top return on your dollar, says the OAAA (nearly 4X that of a TV spot). But there’s a little more science than just putting up vinyl banners in Orlando if you want to drive leads.
To do that, you need to get the design of your signs just right; they’ve got to hit the sweet spot of “eye-catching” and “compelling”. So how do you do that?
Keep it Simple
It’s a natural human urge to cram in as much information as you can into a banner. Why not tell everyone how long you’ve been in business, and the features of whatever it is you’re offering, and the discount they’ll get, and…
Bored and confused? The most effective vinyl signs keep information to a minimum:
- What you’re offering
- Why customers should buy it
- How they can buy it
Don’t forget, you have at best 5 or 6 seconds to get your message across, so you’ve got to be direct.
Make Your Vinyl Signs Large
Florida’s hardly the land of the shrinking violet. You have to make sure people can see you. That means installing the biggest banners you can in the space you have.
Storefront windows are a prime example. We see so many business owners install small banners behind the window – wasting the free ad space they’ve got.
Say it, Don’t Spray It
Nearly 7 out of 10 Americans make a purchase decision based on signage. For many small and mid-sized businesses, that means just having a bold design for vinyl banners in Orlando. That will get people’s attention, but you’ll struggle to convert.
You need to pay attention to the banner as a whole and ask yourself: “what does it really convey?” The goal is to communicate with your audience and persuade them to take the next step. That means:
- Capturing attention with designs that pop.
- Providing an offer with real value.
- Presenting an easy-to-follow call-to-action.
What Else Is Just as Important as the Design of Your Vinyl Banners in Orlando?
Location! What good will your vinyl banners in Orlando be if nobody could see them? Do your research to find the best spots to reach your target audience.
It may be tempting to rent billboard space in Orlando’s downtown, but that’s no guarantee of return on investment. You could end up spending thousands every month and not get a single call because people aren’t interested in what you’re offering.
Maximize Your ROI with a Leading Company for Vinyl Signs and Banners Near You
An experienced company like Visual Signs for vinyl signs and banners near you can tell you the best locations for your signs. You’ll work with a creative vinyl sign shop that doesn’t just design attractive signs; we help businesses like yours generate leads.
Book a free consultation to discuss your signage needs with a leading vinyl sign shop in Orlando today.