Bare storefront windows are wasted advertising space. Too many main street businesses in Orlando don’t make the best use of their windows. Look beyond the modest business name sticker and you will discover a world of advertising options.
In this article, we will describe some simple but effective ways of interactive advertising. Especially as businesses are gearing up for a post-COVID world of online shopping, window graphics can prove a particularly engaging way of reaching existing and prospective customers.
Turn Your Windows Into Interactive Advertising
Custom vinyl window graphics are a powerful means of advertising by turning storefront windows into large billboards. What most business owners don’t realize is that they drive real engagement.
Social Media Call-outs
Think hashtags and @handles are destined to only be shared on the internet? No! Start incorporating hashtags in your window decals to drive social media traffic and greater engagement. Sharing deals exclusively over your social channels, offering discounts to those who start to follow your account, or tag your handle in a post are just some ways you can translate a static message into real engagement. Particularly creative graphics are also ripe for Instagram and Pinterest. Just make sure your call-to-action is bold; otherwise, prospective customers will not have enough incentive to convert.
Promote Your Online Store with Window Graphics
Though Florida has not borne the worst of COVID-19 lockdowns, people have nonetheless become more careful about visiting high traffic areas. COVID-19 has really forced businesses to explore the potential of eCommerce as foot traffic into physical stores has dwindled. Use custom vinyl window graphics to call attention to your new online store. Promotions like free shipping and online-only discounts are great incentives for shoppers to visit your online.
Make Product Discovery Contactless
Restaurants across the U.S. have found a great way to delete menus and make the ordering process completely contactless – QR codes! Use the same technique and help shoppers discover new products without having to enter your store! Print a large QR code on your window decals and invite shoppers to scan it with their mobile phones. Not only can you provide a lot more information about new products online, but you can also include a ‘Buy now’ button too.
Make it Part of the Window Display
With the holiday season just around the corner, a lot of main street businesses will be thinking of interesting window displays to drive sales. Instead of leaving the window completely blank, use window graphics to make the scene three dimensional. Window stickers can be used to set a seasonal tone or offer a mysterious reveal.
Visual Signs loves customized window wraps. They are such a great medium for showing off your creativity and advertising the business. Talk to our designers if you are stuck for interesting ideas. We work with business owners to create seasonal graphics, graphics for product reveals, brand wraps, and more.