Great ads just need great copy and graphics, right? Not quite. The quality of your signage – materials, appearance, finish – all impact the ad’s performance. Get low-quality signs, and you risk turning away nearly 8 out of 10 shoppers.
It’s why we advise our customers to consider the material they’re using for their banners carefully. This article will explore how different aspects of vinyl signs can affect your ad.
Capturing Attention with Premium Vinyl Signs
The overall finish of a sign directly reflects on the brand. A cheap-looking sign will lower opinions of the business, whereas a high-quality sign can enhance perceived value.
So, regardless of how effective your copy is, an unsightly sign will turn off potential customers. Does that mean you should opt for the most expensive banners every time? No, sit with your signage team to ensure that vinyl banner printing balances cost, durability, and finish effectively.
Getting the Right Gauge
Most people ordering indoor and outdoor banners pay little attention to the gauge (thickness). Gauge affects the sign’s ‘fall,’ flexibility, and ‘flow.’ A very thin gauge of vinyl will mean a sign that’s very susceptible to wind and suited only for indoor use. An unnecessarily thick gauge can mean wasted material (and the costs can rack up if you’re ordering tens or hundreds of signs).
The gauge also affects the durability of the sign. If you want your sign to survive Orlando’s winds and sun, it’s best to get a thicker gauge. A more robust sign will also resist ripping and tearing better.
Choosing the Right Finish
When you work with a full-service vinyl sign shop like Visual Signs, the one thing you’re guaranteed is choice. And the same is true of vinyl signs. You can choose from lots of vinyl finishes, such as:
So which one should you opt for, and does your choice matter? Absolutely, some finishes are better at attracting attention than others. A study in the food industry found glossy/shinier finishes are more eye-catching.
That said, not every finish is suitable for every application. How would a shiny banner look on a university recruiting day?
Can Your Vinyl Banner Printing Survive…Light?
Install a banner in the sun, and you’ll be treating it to a heavy dose of UV rays for the better part of half the day. Unless your sign shop’s used quality inks, your banner’s not going to last very long. Don’t be surprised if the banner starts to fade after just a day or two.
Even banners installed indoors aren’t immune from fading. Artificial lighting, especially the incandescent and fluorescent type, also emits UV rays.
Ask your vinyl sign shop about what type of banner printing they use. Modern inks and digital printing are typically much longer-lasting.
Maximize ROI on Your Advertising with Our Vinyl Signs
Make your advertising dollar work for you with Visual Signs. We’ll sit with you to understand your requirements and advise you on the right signs.
Book a free consultation today to discuss vinyl signs for your Orlando business with an expert.