It’s a new year and it’s a great time to try new marketing strategies for your business. If you’re thinking about refreshing your existing signage for 2022, don’t forget about your storefront window graphics. These graphics have been favorites for Orlando businesses to help boost brand recognition to help take their marketing up a notch.
In this blog, we’ll explore how you should be using window graphics at your business to get your brand noticed by potential customers.
Benefits of Window Graphics.
Before we delve into what you can do with business window decals, let’s look at how they can help businesses grow their reach:
- Show customers who you are and build top-of-mind-recall.
- Encourage shoppers to make purchases.
- Transform your storefront windows into free advertising space.
- Help customers identify your store.
Using Window Graphics to Boost Branding (and Profitability) in 2022.
Are you wondering what’s trending in the world of signage, and how can you use it to maximize your branding efforts? Here are some ways you can use window decals to your business’s advantage.
Get Noticed by Potential Customers.
One of the biggest challenges businesses face, whether they’re on the main street or in an office complex, is getting noticed. With outdoor spaces crowded with all types of signs, it’s very easy for you to get missed. According to one study, over half of Americans fail to notice a business because their signage isn’t prominent enough.
That’s where eye-catching vinyl window signs are indispensable. They can be a large, colorful piece of signage that makes your branding unmissable.
Show-off Social Media Handles and Online Stores.
Since the pandemic, most businesses have had to go online. This is especially true for small and mid-sized companies that had been able to survive on physical advertising and word-of-mouth before. Now almost every business has, at least, social media handles; many even have online shopping channels.
Does that mean physical signs aren’t necessary anymore? On the contrary, businesses are turning to storefront signage to promote social handles, online giveaways, and so much more. Make sure you include your website, social media handles, and hashtags in your storefront window graphics.
Express Your Individuality.
It’s very easy to confuse branding with brashness: they are not alike. Brashness means using overly bold colors and graphics without understanding why they’re being used. Branding is the art of using consistent themes to convey the uniqueness of your business.
Business window decals are a blank canvas that allows you to do just that. Use your signs to show off creative designs that incorporate your branding. That can mean stylizing your logo for special occasions, playing around with colors, and conveying the ethos of your business through design.
Feeling unsure about where to start? You can always approach your local signage company for design inspiration. At Visual Signs, our customers often ask us to prepare designs for them.
Maximize Branding, Minimize Wasted Spend.
Trying to grow brand awareness without expert help can be an exercise in trial and error. Work with experienced signage professionals in Orlando for attractive vinyl window signs to cut out the guesswork and get your brand noticed.
Tell us about your design ideas, or have us create designs for you. Contact our signage experts today.