Building signs are usually a substantial investment for any business, and we don’t mean that only in terms of cost. Your sign is installed prominently on your building to generate widespread attention. It’s also not something you can replace hastily because of the expense and effort of installing it.
Even minor miscalculations in the design will appear as glaring errors – something you surely want to avoid. In this guide, we’ll tell you about what you need to consider when you’re getting commercial building signs.
1. Don’t Start Without an On-site Evaluation.
Ordering building signs involves a lot of elements, which makes having a knowledgeable signage partner on hand vital. Reputed companies offer a free on-site consultation to assess your space and understand your vision.
Most importantly, they’ll take accurate measurements of the usable space, assess the load rating of the wall, take note of any obstructions, and evaluate numerous other minor details. They’ll also be able to give you an estimate and timeframe for the sign to be installed once they understand your requirements.
You do not want to miss this step.
2. Measure Twice, Cut Once.
Measure, measure, measure! There are no ready-to-go templates for custom building signs because every business is different.
The dimensions of the sign will be one of its key attributes, and you’ll need to check a variety of factors before finalizing it. These factors include:
- Amount of mounting space.
- Load-bearing limit of the wall.
- The distance you want your sign to be seen from.
- Applicable by-laws/city code.
One of the most common mistakes is planning a sign that’s simply too large for the space. It’s tempting to opt for the largest possible sign that extends from one end of the retaining wall to another, but that likely won’t look appealing. Similarly, a sign that’s too small may look awkward.
3. Know Your Audience.
Outdoor signage profoundly impacts brand awareness. With an effective sign, you can grow your brand awareness up to 48%. To maximize your business’s marketing potential, you need to ensure the design of your sign:
- Reflects your branding accurately.
- Appeals to your target audience.
Start by understanding what your audience expects to see. Pay attention to customers’ perceptions of your business when creating your designs. That will help you decide what materials you should use, illumination options, colors, and more for your custom building signs.
Don’t fixate on having your logo front and center unless yours is very recognizable. As a rule, keep the design simple and timeless; save promotional messaging for changeable outdoor signs instead.
Large outdoor signs cost thousands of dollars, involve significant paperwork, and require branding know-how. The last thing you want is a signage partner that’s learning how to build and install signs as they go along.
It’s why Visual Signs is the go-to signage company for commercial building signs. Our customers rely on us for insight into design, assistance with permits, and guidance throughout the signage process. Visual Signs is a BBB Accredited business.
Book a free consultation to discuss building signs for your Orlando business.