Seeing branded commercial vehicles is pretty usual now. Everyone from utility companies to florists displays business information on their vehicles. So should you get vehicle wrap for your Orlando business? What kind of return on investment can you expect from your vehicle graphics?
Vehicle Advertising for the Business: What Is It?
Before we go any further, let’s discuss what car wraps are. Vinyl van graphics and vehicle decals are basically “stickers” for your vehicles. You can display your branding, and business information, use them for advertising, and more.
Car wraps and truck wraps are available in a wide range of sizes; that means you can wrap the entire vehicle or just a single body panel.
Why Do Businesses Get Vehicle Graphics?
Vehicle wraps in Orlando have skyrocketed in popularity for two simple reasons: cost and effectiveness. They hit the ideal sweet spot of being incredibly effective marketing without burning through the marketing budget.
Cost – Vehicle wraps in Orlando are one of the most affordable forms of advertising you can get. You can get pretty large wraps for just a few hundred dollars (that may not include installation, so check with your sign shop). Unlike billboards, you don’t have to pay a monthly fee to keep vehicle graphics installed either.
Effectiveness – A 3M study found that truck wraps offer nearly fifty times the ROI of a TV spot! A single commercial van wrap can get as many as 16 million impressions every year in Florida. The best part, you can advertise in almost part of the city for maximum impact.
Should You Invest in Fleet Wraps?
Commercial van wraps are a win-win proposition for most businesses. With even a simple wrap (that just has your business name and contact information), you can grow brand awareness; but you can boost sales with larger advertising wraps!
Here’s what you should consider before investing in fleet wraps:
Is your commercial vehicle integral to your business?
Are you making house calls or deliveries using one or more vehicles? Do your customers see your vehicle routinely? If you answer yes to any of the two questions, you should consider getting van wraps.
Making the Most of Vehicle Wraps for Your Orlando Business
It looks easy enough, but designing effective ads for vehicles isn’t like creating an ad for a billboard. Remember, your vehicle will most likely be in motion when people look at it, meaning the van wrap needs to:
- Stand out from the sea of traffic.
- Be very easy to understand.
You need to make sure vehicle decals are eye-catching but not cluttered, and the promotional message is really simple.
The best way to design effective vehicle wraps is to get in touch with a proven company for car wraps near you.
We Know Just the Place for Vehicle Wraps
Visual Signs help businesses like yours stand out in a sea of traffic. You’ll work with an experienced team that creates stunning designs and van graphics that generate leads.
Book a free consultation to discuss your needs with an expert on car wraps near you in Orlando.
