In the digital age, you might be skeptical about how important physical signs and banners may be in real estate. After all, aren’t most people finding homes through MLS and other online platforms, not by driving through a neighborhood? That’s true, but signs, especially custom banners and vinyl banners, still have an important role to play in real estate – especially when it comes to promoting your own business as a real estate agent, rental property owner, or builder.
Your Real Estate Business
The truth is, signs are more about your business than your client’s home. When you put up a sign in front of your client’s home, you tell everyone in that neighborhood that you’re the agent the client has chosen. That’s powerful social proof that convinces other homeowners in the area you’re a wise choice for when it comes time to sell their home too.
Don’t forget that the quality of your sign reflects on you. If you choose a professional, well-designed, custom banner you’ll better express your brand message and capture more attention. A sign that isn’t so strong may instead make the impression that your business isn’t thriving.
The New Build Market
Outdoor vinyl banners are still one of the best signs to help generate interest around your new community or rental property. While potential buyers will research your community online, they generally do not search for new developments. They still find your new community the old-fashioned way, by driving by an empty lot with a prominent banner.
What about those who are buying pre-existing homes? If home buyers are shopping online, why do you still see real estate signs and banners in Orlando, FL and many other parts of the country? It turns out that signs still have impact and utility for buyers.
Those who sell homes in higher-end markets will find that they still need to attract Baby Boomers, who are much more likely to be persuaded by custom banners in front of homes. Further, a well-placed sign can help those who are considering the home locate it.
If you’re working with homeowners who haven’t maintained their home’s curb appeal or have let their home numbers rust, a well-designed vinyl banner can distract from that and help you sell the home despite its appearances.
Need Real Estate Banners and Signs?
We work with builders, real estate agents, and building owners all the time. Choose Visual Signs for signs and banners in Orlando, FL.