Interior branding is different from exterior branding. While exterior signs are flashy, catch attention, and motivate customers to head inside, interior signs can be quieter and more focused. In storefronts, customer indoor signs motivate purchases. For office buildings and other businesses, interior signs create a branded experience that helps your business succeed.
How can you be sure that your signs will make the right atmosphere? Think about these factors when you’re creating your interior branding with custom indoor signs in Orlando.
Your company’s colors should be featured prominently in your interior signs, to continue the branded experience. However, there will be many more colors in your building to contend with. The walls, furniture and flooring all need to be considered.
If you’re in a retail space, your customer may be overwhelmed by the many branded colors in front of them (on your products, for example). Skilled designers can bridge the gap between your official company colors and the other colors you include in your space, to create a harmonious environment that doesn’t overwhelm your shopper.
Taking Up Space
Your visitors or customers are going to be much closer to your indoor signs than to your outdoor signs. That means that they’ll notice how your custom indoor signs take up space and what material they’re made of. Have they foamed back signs so they stand out from the wall elegantly? Are they plastic, metal, or wood? Are they well integrated with the rest of the space? All these aspects of your indoor signage reflect something about your brand. A skilled designer, like those at Visual Signs, can help you create just the right indoor branding experience for your business.
The Scope of Your Signage
Inside your building, your customer is getting a more personal, in-depth look at your brand. You can capitalize on this and give them a more detailed message about your company than they could ever get from your fascia sign. Many brands take the opportunity to add custom indoor signs that explore their company history, major projects, and even showcase staff members. Would this kind of sign benefit your brand?
For advice on color, material, shape, and scope of your signage, reach out to the signage experts at Visual Signs. We offer custom indoor signs in Orlando.