Boost Foot Traffic With Channel Letters

If your outdoor business sign needs updating to bring in more foot traffic, it may be time for your business to consider channel letter signs. These show-stopping signs can be seen from a distance and have a dramatic look. They are used wherever big impact is needed, from cinemas and amusement parks, to restaurants and retailers. What can they do for you?

The Impact Of Channel Letter Signs

Channel letter signs are easily branded with your company’s font, colors, style, and even logo. They one of the most popular sign types because the create a brand presence and catch attention from passersby. This can significantly boost your foot traffic.

Lighting Options For Your Channel Letter Signs

Channel letter signs are customizable to complement your business and branding. One very important decision you’ll need to make is how to light your sign. There are two main options:

• Internal lighting: The light glows from inside of the letters, sometimes from both the face and the side. The result is a vibrant look, night and day.
• Back-lit: These channel letters are lit up from the front, creating what looks like a pool of light on the wall behind the letters. This draws attention to your building’s exterior.

You can combine internal and back-lit options to create a unique nighttime sign look that best works for your business.

Mounting Options For Your Channel Letter Signs

You must also choose how to mount your signs. There are two main options:

• Flush mounted: This is when the letters are attached directly to your building’s wall. This is most useful for storefronts and those who are looking to drive traffic by attracting more eyes to your brand name.
• Wire mounted: For these signs, a raceway or support system made of wires is created to hold the letters in the air.

Which option is best for you? It will depend on where you want your sign to be perched. The experts at Visual Signs can help you make this decision

Channel Letter Signs From Visual Signs

As long as you choose a design and light quality that you’ll be happy with for years down the road, channel letter signs provide great ROI, better than most outdoor business signs. For their one-time creation and installation cost, they continue driving traffic to your business for years. That’s why it’s critical to partner with a high-quality sign company, like Visual Signs. To get custom channel letters and other types of outdoor signage for your brand, contact us today to book your complimentary signage consultation.