Running your small business on a limited budget is challenging – particularly when it comes to allocating your advertising dollars. How do you appeal to your local market while also expanding your reach?
You can have the best of both worlds, with vehicle wraps to support your brand! Here are three great reasons to look at wrapping your vehicles.
Improve Your Reach
Building signs are great for your business head office, branches, or stores, but have a limited audience. Even high-visibility locations will only catch so much traffic.
Fixed-location advertisements like billboards or bus station ads have similar problems. The more desirable a location is, the more expensive it is to advertise there – and the reach is still limited to people who frequent that area.
By advertising your business with vehicle wraps, your brand’s reach is as far and wide as your business takes you. If you have a fleet of vehicles, your reach is multiplied even more. The more attention your car wraps attract, the more likely it is you’ll get more customers from new areas. When you drive to those areas to serve new clients, your reach grows again!
Unlike nearly every other form of advertising, vehicle wraps have the unique quality of being attached to something you own. You can buy weekly runs in the newspaper or spots on the radio, but unless you keep paying you lose those spots.
Vehicle wraps are put onto your vehicles. With proper care they’ll last as long as the vehicle does. This means you only pay once for an advertisement that lasts for years. Car wraps don’t require any additional maintenance.
Keep in mind that you may want to wash your car more often than you would a car without any branding so that your vehicle graphics always stand out. You don’t want to drive around in a dirty car promoting your brand! Stick to touch-less car washes where possible – otherwise, no special procedures are needed.
When making deliveries, it helps to show up in a car that has vehicle graphics proudly depicting your business. It shows your customers that you mean business and are committed to your brand.
That’s A Wrap!
Let Visual Signs create vehicle wraps that make the right impression anywhere your business takes you. Contact us for a complimentary consultation and expert advice on the best vehicle wraps for you.