Why is signage so important?
When you are starting a new business your first step is usually creating your business identity. Branding is one of the most important things you can do to make your business known and successful. Following your branding design, the next key step is signage. In many cases people misjudge just how creative you can be with your signage; you can customize it to really push your business branding and create lasting impressions on your customers or future customers!
Not only can signage really enhance your brand, but it is also used as one of the most effective marketing tools! As the world progresses to become more digitally influenced, your customer is going to naturally expect to see the same enthusiasm with your business branding in person that they felt over a mobile device or screen, and if your location has unique custom signage to match your branding it helps to further engage the customer with your business. Signs can also be used to market promotions and draw attention to important information regarding your business.
What are your signage options?
There are so many different signage options you can choose from, and with all options you can have creative freedom in how custom you want to get! Here are a few:
Exterior Signage: This kind of signage is extremely important, whether you choose a channel letter sign, a box sign, dimensional letters this is going to give your business 24/7 marketing as well as helping direct your customer to the correct location. If you are in a location of multiple offices having your business listed in a pylon sign is a great idea too if the option is available.
Interior Signage: This is where you can have the most fun, we LOVE doing interior signs whether it is lobby signs, wall graphics, frosted vinyl, you name it! Interior signage allows you to creatively promote your business and really strengthen your branding. Having indoor signage is also a great way to help navigate your customers throughout your location with wayfinding signs.
ADA Compliant Signage: With how widespread disabilities are it is very important to make your business accessible. Having ADA signs helps people who have difficulty with hearing, vision, cognition, walking etc.
Vehicle Wraps and Graphics: Similar to exterior signage, this kind of sign can offer your company 24/7 advertisement and can travel with you to reach a larger demographic! Being in Orlando advertising your business is extremely important with how fast the city is growing so being able to market to neighboring cities such as Clermont, Winter Garden, Ocoee, it can be super beneficial!
Overall any signage can help grow a business whether it’s a new and upcoming company or it’s a more mature, successful company! Here at Visual Signs we want to help guide you in the best way to find what signage you can benefit from and what will really help your business! Contact us today to learn more!