Lobby signs installed in your lobby or reception area are one of the first things your visitors notice when they enter your business establishment. These signs enhance your brand’s visibility and aid in creating a lasting impression. This signage solution is an effective way for you to stand out in the competitive business landscape.
Effective Ways of Using Lobby Signs
Signs must feature a strategic design and placement for them to be effective. Here are some tips on how you can create a memorable impression of your brand through lobby signs:
Highlight Your Logo and Brand Colors
Your logo is the face of your brand, and your lobby sign should prominently feature it. Ensure that you incorporate cohesive brand colors in your signs and all your branding materials. This visual consistency helps reinforce a brand recall in the minds of your visitors and clients.
Unsure of what colors to choose? A survey revealed that the colors blue, red, and black are the most used by leading companies. Additionally, they incorporate only two or fewer colors in their logo designs, emphasizing the essence of simplicity.
Choose the Right Materials
68% of consumers believe that signage reflects the company’s quality of products and services. This shows that selecting the right materials for your signs can significantly influence the client’s perception of your brand.
For a modern and sleek look, consider materials like acrylic or brushed metal. For a more traditional or sophisticated appearance, wood or bronze might be ideal.
Incorporate Illumination
Research shows that 85% of consumers are drawn to bright and colorful signage. You can maximize this by using LED or illumination, ensuring your lobby signs are visible, even in low-light conditions.
Options include backlit signs, edge-lit glass signs, and LED displays, all of which can highlight your logo and make your brand stand out.
Utilize 3D Elements
Three-dimensional lettering and logos can add depth and visual appeal to your office lobby signs. 3D elements look more engaging and can leave a stronger impression on visitors compared to flat, two-dimensional signs.
Ensure Clear Visibility and Readability
Your sign should be easily readable from a distance, considering that legibility is the most important characteristic of lobby signs for business. Use clear, bold fonts and ensure there is a good contrast between the text and the background. Keep it simple and focused on your key branding elements.
Integrate Your Tagline or Mission Statement
If space permits, include your company’s tagline or a brief mission statement on your sign. This can provide visitors with immediate insight into what your business stands for and what it offers, adding a layer of brand messaging.
Maintain and Update Regularly
Keep your lobby sign in pristine condition. Regularly clean and inspect it for any damage or wear. If your branding or logo changes, ensure your sign is updated to reflect these changes. A well-maintained sign conveys professionalism and attention to detail.
Partnering with the Right Signage Company in Orlando, FL
Visual Signs and Graphics is a full-service sign company in Orlando, FL, specializing in creating custom lobby signs. Contact us today for a consultation and let’s work together to create lobby signs that truly create a lasting impression.