Is your lobby missing an indoor directory sign? These signs may seem like a small detail in your otherwise welcoming lobby space, but they make a big difference for your customers, employees, and business. Here are five of the many benefits of installing an office directory sign in your Orlando property.
1. Better Your Customer Experience
Your customer’s first moments in your lobby set the tone for their experience. If they feel lost, frustrated, or even uncertain, you’re making a bad first impression. With a clear lobby directory sign, they can get where they are going a lot faster and are more likely to have positive feelings about their first experience with your brand.
2. Save Your Staff Some Time
Do your staff members, such as receptionists or security guards, spend a lot of time directing your customers and guests as they enter the building? While your staff may be happy to do this, it can be a waste of their time. Wouldn’t you rather these staff members spend time developing relationships with clients and performing their other duties? A lobby directory sign can keep them from interruptions.
3. Elevate Your Brand Image
Large and successful business have office directory signs and having one can help foster your image as a large and successful business. An old, incomplete, or inaccurate sign has the opposite impression. This is especially true in residential buildings.
4. Show Off Your Other Services
Lobby directory signs can tell customers, indirectly, about the other services you offer in the building. Who hasn’t read a lobby sign while they were waiting for an elevator to arrive? Exposing your customers to more of what you can do for them is always a good idea.
5. Brand Your Space
Do your customers know whose lobby they are walking into? The secret to successful branding is taking every opportunity to reinforce the brand, especially when your customers are feeling positive. Your lobby directory sign should announce your brand, ideally with its name color and logo.
Work with Visual Signs & Graphics
If you’re sold on the benefits of lobby directory signs, work with us at Visual Signs & Graphics. We produce some of the best signs in Orlando, including elegant and clear indoor directory signs. If you’re ready to upgrade your lobby space and make a better impression on your customer, reach out to us.